Anita Elberse on the big business of blockbusters . 12.13.17.. Fred Moten .. The Way of The Blockbuster.. In entertainment, big bets on likely winners rule.. by Craig Lambert.. January-February 2014.. Anita Elberse, .
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'Blockbusters': Go Big Or Go Home, Says Harvard Professor Anita Elberse's new book, Blockbusters, examines the strategy behind making and marketing megahits.. She tells NPR's Renee Montagne that content companies .
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